Choir! Choir! Choir! is a Canadian musical project and choir based in Toronto. It was founded by Nobu Adilman and Daveed Goldman in 2011. The concept behind Choir! Choir! Choir! is to bring people together to create a unique and powerful communal singing experience.
Participants, often members of the audience, join in to form an impromptu choir led by Adilman and Goldman. The duo teaches the assembled group a song, typically a popular or well-known track, and then everyone sings it together. The result is a harmonious and often emotionally charged musical performance.
Choir! Choir! Choir! has gained popularity for its inclusive and participatory nature, breaking down traditional barriers between performers and audience members. The project has collaborated with various artists, performed at festivals, and gained recognition for its ability to unite people through the joy of singing. The group’s events are known for their lively and communal atmosphere, fostering a sense of connection and shared musical expression.